Makeup techniques and applications should vary based on the event and reason for the application. Theater makeup, Makeup for HD Film, Makeup for Photo Shoots whether indoors in a studio or outdoors, and even wedding and event makeup should vary in color choices, texture and application based on lighting, the distance and detail in which the makeup will be viewed and the duration in which the makeup needs to hold up. Whew, that was a mouthful, but it's true. While there is no "right way" to do makeup as far as artistic expression is concerned, there is sometimes a right way in a professional setting and approaching different jobs this way can ensure a more consistent and quality result.


Might look pretty weird close up but the larger the audience, the more dramatic and high contrast the makeup needs to be so it can be seen from far away. Bright lights can wash out makeup and cause details like facial features to be lost from a  distance. Heavy contouring and dramatic and dark makeup allows for facial features to be interpreted from a distance. Different colored stage lighting can neutralize and cancel out your color choices much in the way that color correcting can, so knowing what lighting you're working in is very important. Red stage lights in concerts for example often make red lips look green. This is not the most flattering look most of the time.


For makeup that is going to be on film using modern HDTV cameras, a seamless airbrushed appearance (whether or not airbrush is used to achieve the look) is important. Any flaws or lack of blending will show through.


With studio photo shoots, often bright studio lights can wash out makeup and cause details to be lost, the same is true for shots taken in direct sunlight. This must be taken into consideration. Sometimes a heavier contour or heavier makeup looks better while in photoshoots in shaded natural lighting should be more true to life colors and blending.


For weddings or events, time of day and duration of the event are the most important considerations. Waterproof makeup, use of a good primer and setting spray can make things last longer. Using powder over foundation can prevent creasing and increase the staying powder. A lot of makeup artists, swear by Nivea Men's Sensitive Post Shave Balm as an affordable primer alternative.  Use an eyelid primer or even a base under shadows. Shimmers look better in dim evening lighting. Glitter is great on stage because it refracts light. For daytime makeup, matte makeup won't make you look shiny in direct sunlight. For daytime makeup to be seen in person at a casual distance, use a light hand and don't pack on the product. A lot of this just takes practice and experimentation and again, these rules really only apply to professional makeup. Here is a good article on STAGE MAKEUP FOR OUTDOOR AND DAYTIME GIGS.


We aren't by any means saying don't wear heavy makeup during the day or only wear light makeup during the day and then turn it up at night. This is to help you achieve the best looks for pictures or film in professional settings, not to tell you what to do based on what's the norm or socially acceptable like some fashion magazine. We aren't a fashion magazine, but we do have a magazine:

CRAZY B!TCH MAGAZINE: Ambition and Attitude combined. Crazy Bitches are strong, out of the box, independent, entrepreneurial, and controversial individuals. You'll also find some makeup tips and pictorials in each issue, of course.