DAY 14 BBMA
PORTFOLIO BUILDING & NETWORKING FOR MAKEUP ARTISTS:
We discussed schools or going it alone as far as the learning process is concerned on the first day. If you want to get started as a makeup artist, first you'll need to develop a portfolio. There are many ways to go about doing this. You can create an account on Model Mayhem and connect with models and photographers on projects that are posted up as casting calls, or contact them and coordinate with them directly. Doing work TFP or TF means trade for print or trade. It means you work for free, but get to use the images. It's okay to do this get established, but once you have a name for yourself, you don't want to make a habit of discounting your services or working for free. Your time and experience is valuable. Your products in your kit cost money. This is why many trade shoots will still at least pay MUA's a daily kit fee so the MUA isn't at a complete loss and going into the hole using up product for a trade project. It also takes time and experience just to build your kit up. Many times for a MUA starting out, you can ask for a kit fee on a TF shoot to cover your losses for the products you've used. If you go to work for a company like Ulta, Sephora or a makeup counter like MAC, they'll allow you to have a certain amount of product for free each year. This is a great way to work on building your kit.
Once you get a little more established, you should definitely create a Facebook Page, Instagram account and maybe even a Snap Chat. Makeup Artist Snap Chat accounts do well, you can post snaps of behind the scenes from shoots and show the process of different makeup looks. Another way to get products for free is to build up a following on Social Media and get companies to sponsor you in exchange for you sharing about them on your pages. INFLUENSTER is a site that connects brands to individuals willing to try and then post reviews of products. There are many beauty brands on there, but also many other kinds of brands. It's worth a shot. The larger your sphere of social influence and the more reviews you do on their site, the higher the chances you will be sent more boxes from them. It's totally free! The boxes you get don't even cost shipping. There are TONS of groups on Facebook for connecting with other makeup artists, brands, models and photographers, & even for getting MUA jobs depending on your location, so you definitely want to search. Take the time to be active in these groups, post your learning process. Many of these groups are very supportive and active and it will help you build a following on your fan pages. Instagram makes excellent use of hashtags. Using hashtags for the brands of makeup you're using can get you featured on the brand's Instagram account. Using hashtags like #MUA, #promua, #makeupartist #makeupartistry #baldcap, #liquidlatex #liquidlipsticks etc can allow people searching these hashtags to find and follow your account. If you want to continue professionally, you will definitely want a standalone website portfolio, but at first you can use social media and even after you have your own website, you still want to use social media to drive traffic back to your website. https://format.com/l/portfolio is a new, very affordable option and they offer a free trial. Feel free to join our Facebook Group: https://www.facebook.com/groups/957469114294953/?ref=br_tf&qsefr=1
Craigslist and Facebook groups are good places to find makeup jobs. If you want to work in film, you may eventually want to join a union. What union you can join will depend on where you live. You have to do a certain amount of non union work and then you also have to pay dues once you qualify. If you want to do fashion makeup, see if you can assist an established artist working on a local fashion show or see if you can get on for trade work to get the chance to show your stuff. If you want to learn FX makeup, you can get an internship with an FX studio or go get a job at a haunted house. Many haunted houses don't pay the most at first, but it's paid and excellent experience. Both haunted houses and fashion shows can be very fast paced and you will have to learn to work on a large number of people doing intricate looks very quickly. If you want to do makeup for weddings, offer your services to friends & family and have them refer people to you. http://www.filmagon.com is another site you can use to try and find jobs in films. As well as http://mandy.com, both require a subscription to get full use of the site and can be more useful if you live in major filming areas like Los Angeles, Atlanta, New Orleans or NYC. As we talked about in the beginning, there are endless ways to make money as a makeup artist these days. Beautylish is sort of a social network surrounding makeup. You can make a profile and post content, videos, write reviews, save your favorite products and connect with other makeup lovers. This is a good guid on pricing your makeup services: http://www.glossible.com/beauty-business-blog/how-to-set-your-makeup-rates It's on Glossible, which is a blog for and by professional makeup artists. There's a lot of good information on there, but I wouldn't take too much stock in any of the articles talking down on certain types of makeup artists. There really is enough room for everybody and that kind of negativity doesn't help anyone. Still, it's a great site, with a ton of useful articles.
If you have the opportunity, attending IMATS & The Makeup Show are great ways to network with brands and other artists and there are usually workshops and classes at these conventions teaching the latest techniques. Brands exhibiting at these shows also usually offer discounts on their products at these events to attendees. You have to apply for a Pro or Student Makeup Card to attend Imats and The Makeup Show also requires some sort of industry credentials.
If you want to be a beauty influencer and make money from brands by posting tutorials and looks online, one way to get paid for this aside from sponsorships is to become an affiliate. When you share your unique code and customers buy from a brand, you get a percentage of those sales. A lot of companies have affiliate programs. Sign up for ours here: https://www.affiliatly.com/af-1012362/affiliate.panel?mode=register
If you want to work at a makeup counter, chances are you will be required to do Face Charts. If you're hired somewhere that requires face charts, they will supply them but you may have to show you can do them before you get hired. Face Charts are easiest to do on textured paper. You can buy pre-made face charts or print your own on heavy textured yardstick. Most MUA's use actual makeup on these, some use pens and colored pencils in some cases. Q-tips and sponges are excellent for getting the product to blend into the paper. It takes practice to get these to look good. Face charts allow you to plot out more complicated designs in advance. It leaves a space to write down what products you used. These are also really helpful if you're doing a bride's makeup, that way you can remember all the products and placement from a trial run. Feel free to print this off and use it:
You can make money on social media or youtube if you have enough followers, even if you never even do makeup on anyone but yourself. There are brands willing to pay artists to try out their products on these platforms or try makeup for free if their following is large enough. You can carve out your own niche if you want to, the industry is changing all the time and there's so much opportunity.
You'll want to get business cards:
- http://www.vistaprint.com/ often has free business card deals where you just pay shipping.
- http://www.gotprint.com/business-cards/standard is one of the most affordable options out there and you can upload custom designs
- You can also download these templates and create and print your own to start. Avery can be found in most stores, so you can download these templates and print them directly onto already perforated business card sheets
2 TYPES OF MAKEUP ARTIST RESUMES The first 2 images (Betty, Tammy) are EXAMPLES of what a sales based resume should look like. The last 2 (Allison, Gina) are artistry style resumes. If you are applying to work for a Cosmetics line, counter, or store, your resume should be sales based. If you are applying to work for a production, photo shoot, bridal, runway, etc..., it should be artistry based.