Cosmetics Company spreads anti-beauty industry message of inclusion and body positivity.
Belladonna’s Cupboard is a line of 100% vegan, cruelty free, gluten free and paraben free makeup.. Women are tired of being told how they “should” look, of having the beauty/fashion industry dissect their body parts, sizes and features, and are ready to embrace and encourage the message that all women (and, indeed, all people) are beautiful.
#SelfExpressionRevolution the hashtag, began on March 6th, 2014, at the Express Gallery during the popular First Friday Art Walk in the Crossroads District of Kansas City, MO, Belladonna’s Cupboard put on their own performance by the way of living artwork. They used their FX makeup line to turn living models into artwork with a message for the masses about body image, problems with the culture of slut shaming and self-expression through body modification and alternative cultures. The models each had elaborate makeup that served as a juxtaposition to the message that they were portraying. Each wore a sign around their clarifying the message and all had hair fascinators that read #selfexpressionrevolution. The company aims to continue this message of positivity and respect for all in 2017 by hosting Self Expression Revolution Tour with fashion shows and concerts in various cities around the country, highlighting local artists and bands with a focus on the individual people in attendance and their own needs to express themselves.
At the March 6th Art Walk, One model was carved head to toe (with FX makeup) with messages about body shaming and wore a sign discouraging size discrimination. A second model in skimpy clothing was made faceless with makeup. Her message was all about slut shaming. A third heavily tattooed model, in business clothing carried a message about discrimination against alternative styles in most workplaces. The host of the event, Kelsey Roberts was a true hero of the evening and a gracious host despite being very ill with a disabling chronic illness and had only been released from the hospital hours earlier. She carried a sign explaining to guests that normal is boring and while we may define ourselves by our differences but we shouldn’t define each other based on them. One of the most interesting occurrences of the night was how several of the models experienced some of the very things that they were rallying against. A woman came into the gallery and before she even got close enough to read the signs, went to tell the gallery manager that the girls were dressed inappropriately and like whores. A young man walked in and walked right past the girl representing fat shaming and over to the slut shaming and skinny shaming models and asked for a picture. While standing outside for a smoke break, the slut shaming model, Coralyn Martin experienced cat calling and when she moved her sign down a group of girls told her “Oh, I thought there would be boobs under the sign!.” Overall though, the models expressed happiness that the message was being perpetuated. More than the negative reactions from people which prove exactly why this movement is so important, there were a lot of people during the night who came up and thanked the models for doing this and shared stories about some of the worst names they have been called and how it still hurts like it was carved into their flesh, years later.
.Model Erika Scarlette O’ Shea said afterwards “Other things I noticed as I stood on display with our message were people becoming moved to tears, rolling their eyes, purposely avoiding our gaze, and outright staring. Reactions came in all shapes and sizes. Most of the people who came up to us to thank us for the message were women, but a few men did too.”
“It’s cool to see a makeup company doing something to perpetuate body positivity and the message that all people are beautiful, that’s not normal for the beauty world.” Said model Krissi Atkisson
All of Belladonna’s Cupboard’s products are 100% vegan, cruelty free, gluten and paraben free. “We believe in honest cosmetics and we believe in a message of empowerment to all individuals” Says Beth, founder. This message greatly contrasts much of what the mainstream beauty industry touts and is a breath of fresh air. “We believe in SELF EXPRESSION. You are not your job. Crazy hair, wild makeup and piercings should not dictate or limit employment and opportunities. We also believe in body freedom and freedom of personal choice. Slut shaming is wrong and so is discrimination based on gender and/or sexual orientation. Everyone, regardless of age, size, style, race, gender, gender identity, sexual orientation or disability deserves RESPECT. Do what you want. Be who you are. Join the revolution. “Rachel Boese, founder.
Both Belladonna’s Cupboard FX sets and their Flesh Crafter Wax were used to create the living political artwork on the models for this First Friday event.
Now, we have created more than that under the umbrella that is Self Expression Revolution. A company whose sole purpose is to encourage self expression and bring together alternative indie brands that are socially conscious and inclusive, to further small businesses that share those values, and bring education and events surrounding those topics to as many people as possible. Our Self Expression Boxes (the only size inclusive & alternative full customizable alternative clothing sub box) & Crazy Kids boxes (its counterpart for kids) are now sold exclusively on this site: www.selfexpressionrevolution.com