Belladonna’s Cupboard is a lifestyle brand that focuses on self expression and alternative perceptions of beauty. Our makeup line is 100% Cruelty Free, Gluten Free, Vegan and Paraben Free and designed for special effects makeup artists and performers to be long wearing for stage and film use but gentle and easy to wash off.
Beauty consumers are looking for brands that are ecologically conscious, don't believe in animal cruelty, and are honest about their products and their sometimes scary sounding ingredients. They want to know. Where did this come from? What's in it? Is it natural? Is natural better? Answers to these questions are scarcely found without extensive research. We hold ourselves accountable with total transparency to instill our customers’ support and trust in new formulas.
Makeup is a tool for self-expression. Too often, choices are limited because of price and availability. It is rare to find quality makeup that caters to alternative looks at affordable prices. It is even harder to find cruelty free and vegan brands that cater to these styles. These bold trends are cornered in the cosmetics industry by high prices and boutiques.
Women are tired of being told how they “should” look, of having the beauty industry dissect their body parts, sizes and features. It is time to embrace and encourage the message that all women (and, indeed, all people) are beautiful.
We've spent years working in haunted houses and on horror films and alongside musicians and burlesque performers to develop and improve our products. Our makeup is worn by performers all over the world, some examples include Dan Sperry Anti-Conjuror, Shelly d'Inferno & Kimberly Freeman of One-Eyed Doll. We also offer free online Special Effects and Basic to Advanced makeup lessons on our website. We are a brand for several niche's that are significantly lacking in representation.We help put the power and control back into the hands of the individual to define their own beauty and express themselves freely by using makeup as an artistic medium. We are pushing to get our makeup line into MORE stores locally and globally to solve the problem of accessibility to the type of products we offer.