Our makeup line is 100% Cruelty Free, Gluten Free, Vegan and Paraben Free and designed for special effects makeup artists and performers to be long wearing for stage and film use but gentle and easy to wash off. We've spent years working in haunted houses and on horror films and alongside musicians and burlesque performers to develop and improve our products. When formulating, we follow the rigorous cosmetics standards that the EU puts forth since they are more strict that the U.S.A. FDA guidelines. Our makeup is worn by performers all over the world, some examples include Dan Sperry Anti-Conjuror, Shelly d'Inferno & Kimberly Freeman of One-Eyed Doll. We design custom cosmetics products for various subscription boxes and for stores to carry. In the past we’ve been featured in Enchantment Box, Glamour Ghoul box and Creeper Crate. You can find our makeup at New Profanity on Melrose and several other small stores around the U.S. We've recently launched the sister lines, Doll Parts Cosmetics & Occult Cosmetics.
We offer a full line of lipsticks, pressed and loose eyeshadows, highlighters and effects makeup including fake blood and scar wax. We also have the ability to make airbrush makeup, gel eyeliner, alcohol activated paints and water activated paints.
We started working on formulation in 2011 when we could barely scrap $10 together at the end of the month. It took us months to get to the point where we could place our first large order for supplies. We Officially Launched with the help of Betablox business incubator in Kansas City in 2014 and presented for their Demo Day in 2015. In 2018, we moved the company to Southern California and after years of hard work, we are finally at a point of growth and expansion. In 2018 after experiencing viral attention for our Cthulhu Collection launch in April, we quickly became one of the highest selling indie makeup brands on the market.
COMMUNITY IS EVERYTHING
We believe in the idea that everyone should be respected and allowed to express themselves regardless of their race, age, sexual orientation, gender or gender identity, disability or style choices. This includes tattoo and piercing acceptance and inclusivity in the workplace. We are tired of being told how we “should” look, of having the beauty industry dissect our body parts, sizes and features. It is time to embrace and encourage the message that all people are beautiful.
We believe in using our platform to educate and give back whenever possible. We do everything we can to support independent artists, musicians and other small businesses. We even offer free online Special Effects and Basic to Advanced makeup lessons on our website. Many of our products feature controversial or dark horror themes. This is why so many of our products offer education about these subjects as well as include a charitable component where a portion of the proceeds of sales from said products goes to good causes. Featured causes for donation have included Black Lives Matter, The National Coalition Against Domestic Violence and more.